![]() ![]() Your brain naturally works this way, probably also using the terms in a Boolean search.įor example, “ I want a candidate with experience in design AND management but NOT graphic design.” However, there are a couple of tricks that can exponentially improve the results a search returns. The word Boolean comes from the inventor of the method, George Boole, who proposed that most outcomes could be arrived at through a series of logical choices. Effectively using Boolean search and knowing how to navigate Google can separate finding good talent from being lost and floundering in the midst of search engine results. While using keywords to find the right person seems straightforward, the reality is quite different. You have the opportunity to discover – literally – almost anyone, anywhere simply by typing. On the other side of typing the right words into a box on a screen is that rare undiscovered talent: the purple squirrel or four near-perfect candidates. In most cases, how you search massively influences the results you get. Searching Google can be a bit intimidating sometimes, however. But skipping the power of the top search engine when you’re looking for candidates would be a big mistake. We’re not saying you should use this instead of LinkedIn, GitHub, or a good recruiter. ![]() The flip side of this is that companies can (and should!) also use Google do the detective work to find top talent. If you’ve read some of our “ think like an online marketer” series recently, you might have noticed that we encourage companies to use marketing SEO and SEM tactics to attract candidates to their job postings and ads. Improve Your Company Branding With Zippia
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